How To Sell Your House For A Fraction Of The Cost in San Diego, CA

There are several ways you can save money when you are looking to sell your house in San Diego. Check out our latest post to explore how you can cut costs on the sale of your home or even your investment property.


Selling a home in the San Diego area can be quite expensive. While some properties perform very well on the MLS, with little cost, others will require much more work and money. Below are some great ways you can save money when selling your San Diego area property.

Work With A Direct Buyer

Working with a direct buyer will help you avoid all costs you would typically encounter when selling your house with an agent. By avoiding the MLS, you save on all kind of expenses typically associated with a property listing. Of course, not all buyers are the same, but if you choose to work with a buyer such as Trusted House Buyers, you will be able to avoid commissions, repairs, and even closing costs. Some of the other home buying companies don’t offer this type of savings. Also, we won’t ask you to clean up or even show the house to a bunch of people trampling through your home. We can usually get it all wrapped up in 1-2 brief visits. There are no marketing costs to factor in or other selling expenses to worry about. Plus, by selling quickly, you will no longer have to pay ownership and maintenance costs such as the monthly utilities, property taxes or homeowners insurance. This is an unexpected cost that adds up with a home that sits on the market for months.

Sell Your House On Your Own

Selling the house on your own via an FSBO listing can help you avoid the commission costs you would typically pay a real estate agent. To sell your house as a “for sale by owner” property, it is important to have some real estate knowledge under your belt. You should know the local market, have a realistic asking price and be able to professionally show the house as needed-usually quite often. It can require many hours of work, and typically FSBO’s take longer to sell than working with an agent or selling via a direct sale to a professional buyer.

Clean Thoroughly

Should you decide to list, the house should be cleaned-up thoroughly. You will want to go beyond just a standard cleaning, taking it to the next level cleaning things such as the ceiling fans, the tops of cabinets, and stains from the carpets. Many people choose to hire a team of professionals for a true deep cleaning of the home. Keep in mind that when you list, you will need to keep the house in this clean state for as long as the property is on the market and tidy up when anyone decides to have a walk-through.

Choose The Right Repairs And Upgrades

When making repairs and upgrades to a house you wish to sell, it is important to choose the right ones. You don’t want to make large renovations or repairs that are going to break the bank. Instead, focus on smaller things and projects you can quickly handle on your own and that will quickly improve your home’s appeal. Two great areas to focus on are the front yard and the entryway. These two areas provide first impressions and set the tone for the rest of the showing. You are looking for things you can do for a low cost that provide a big impact. You will want to stay away from knocking down walls or doing a kitchen renovation. This might open up ‘pandoras box’ and lead you down many different ‘rabbit holes’.

Sell Your House In “As-Is” Condition

When you choose to sell your house in “as-is” condition, you will avoid any repair costs that come up when selling the house. Trusted House Buyers will buy your house as-is, or you could choose to advertise it in a listing as such. The trouble is, you may not be getting it in front of the right buyers should you put it on the MLS. Most people looking on the MLS want a house that they can immediately move-in to. We’ve seen a number of homes fall in and out of Escrow before the come back to us because a retail buyer will do a thorough inspection and might get scared away by what they find.

Know Your Buyers And Market Accordingly

When you know who is buying in the area, it makes it easier to market to them. Families are looking for different things than college students are. Empty nesters might be wanting something slightly different than young, singles. Take a look at the demographics of buyers and renters in the area and market your San Diego house accordingly. By attracting the right people to your house, you will have a much easier time selling it. Homes don’t usually sell to the first person that views it so you will need to get a lot of people through to find the one who is willing to give you a great offer.

Utilize Free And Low-Cost Marketing

While many listing sites charge an arm and a leg, you can use social media sites to advertise your property for free or for a very small charge. People are visiting these sites anyway, so right away you are getting the house in front of many people without even trying too hard. You could advertise your property for sale on Facebook and in local real estate groups (some of them will require a paid membership, so choose the right ones). Or you could use great photography, advertising the property on Instagram with the proper hashtags. Some people will even create videos to share on youtube or other social sites.

Do want to learn more about how to save money and sell your house for a fraction of the cost in San Diego? We are here to help! Contact us today to learn more!
(619) 786-0973

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